Privacy Policy

This site, ai.blash.uk, is operated by Blash AI, the artificial-intelligence division of Blash Advisory. Blash Advisory is a trading name of Blash Limited, a company incorporated in England and Wales with company number 12827998, whose registered office is at 1 Mayfair Place, Level 1 Devonshire House, London, W1J 8AJ. Blash Limited is the data controller for personal data collected through this website.

1. The data we collect

We collect the following categories of personal data:

• Enquiry and booking data. When you book a call or contact us, we collect your name, email address, telephone number, and any details you provide about your business and the workflow you want to improve.
• Technical data. When you visit the site we may collect your IP address, browser type, device information, and the pages you view, through cookies and similar technologies.

2. How we use it, and our legal basis

We use personal data to respond to enquiries, schedule and hold calls, provide the services you request, and improve the website. Our legal bases under the UK GDPR are:

• Legitimate interests in responding to enquiries and running our business, where these are not overridden by your rights.
• Steps to enter a contract when you ask us to scope or deliver work.
• Consent for non-essential cookies and any marketing communications, which you may withdraw at any time.

3. Cookies and analytics

The website uses cookies and similar technologies for essential functionality and, where you consent, for analytics that help us understand how the site is used. Our booking is provided by HubSpot, which may set cookies when you interact with the scheduler. You can accept or reject non-essential cookies and can change your browser settings to block or delete cookies.

4. Who we share data with

We share personal data with service providers who process it on our behalf, including HubSpot, which provides our customer relationship management and meeting-scheduling tools. These providers act on our instructions under appropriate contracts. We do not sell your personal data.

5. International transfers

Some of our providers, including HubSpot, may process data outside the United Kingdom. Where data is transferred internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or equivalent contractual protections.

6. How long we keep it

We keep personal data only for as long as necessary for the purposes set out above, to meet legal and accounting obligations, and to resolve disputes. Enquiry and client records are retained in line with our standard retention practices and then deleted or anonymised.

7. Your rights

Under the UK GDPR you have the right to access your data, to have it corrected or erased, to restrict or object to its processing, and to data portability. You also have the right to withdraw consent where we rely on it, and to complain to the Information Commissioner's Office (ico.org.uk). To exercise any right, contact us using the details below.

8. Security

We apply appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse, and we review these measures as our systems change.

9. Changes to this policy

We may update this policy to reflect changes in law, technology, or our practices. Any update will be posted on this page with a revised effective date.

10. Contact us

Blash Advisory (Blash Limited)
Email: contact@blash.uk
Phone: +44 20 8050 3592
Address: 1 Mayfair Place, Level 1 Devonshire House, London, W1J 8AJ