Analytics and BI

Plausible Analytics

Plausible Analytics is lightweight, privacy-friendly web analytics you can self-host. It measures traffic without cookies or personal-data collection, which keeps most visitors outside consent-banner territory, and presents everything on a single fast dashboard. The script it adds to your pages is a fraction of the size of the mainstream alternative, and the Community Edition runs on your own server.

View the repo · plausible/analytics ↗
Who it is for

Teams that want clean traffic insight without heavy tracking, and firms whose privacy stance or client base makes cookie banners and third-party analytics an awkward fit. It suits marketing sites, content sites and products that need trends, sources and goal conversions rather than user-level behavioural profiles. Teams built around deep ad-platform integration and remarketing audiences will find it deliberately does not do that.

Install it
# follow the official self-host guide:
# https://github.com/plausible/community-edition
Before production

Self-hosting the Community Edition means running its ClickHouse and Postgres dependencies, which is more infrastructure than the tiny tracking script suggests, so follow the official guide and keep the stack updated. Define your goals and custom events early, because the numbers only become decisions once conversions are tracked. Confirm your own regulatory position too: cookie-free analytics reduces the consent burden in most cases without abolishing your privacy obligations.

Where Blash AI comes in

We set it up, define the events that map to enquiries and bookings, and feed the numbers into the same reporting layer as the rest of the business, alongside Metabase dashboards where deeper analysis is needed. For a site whose bookings run through Cal.com and whose follow-up runs through n8n, Plausible closes the loop by showing which sources produce the enquiries that convert.

Run it, then wire it in

When you want this running on your real stack, that is the engagement

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